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8 Best Beginner Shopify Courses in 2024

8 Best Independent Shopify Courses in 2024 (Beginner and Intermediate) 

Whether you're an aspiring eCommerce entrepreneur, an experienced web developer, or simply looking to take your Shopify store to the next level, having the right tools and education is key to success. Shopify has become perhaps the major platform for individuals and businesses to set up and run successful online stores.

Fun fact: there are now over 8 million Shopify stores on the internet!

To master Shopify, however, you've got to invest in learning the platform first. Fortunately, several experts have crafted detailed courses to help you build, refine, and grow your online business - and I went and rounded them all up for you! 

So here’s the roundup of the best Shopify and eCommerce courses led by independent experts, and NOT affiliated with Shopify or its Academy (I'll recommend those later!). These offerings range from beginner-friendly to advanced, ensuring that you find something that fits your expertise and business goals.

1. E-Commerce Essentials: How to Start a Successful Online Business

  • Cost: $32/month or free trial
  • Length: 1 hour 3 minutes
  • Instructor: Tracey Wallace (BigCommerce) 
  • Suitable for: Beginners
  • Taken by: 63,000+ students so far! 

Tracey Wallace, a seasoned expert in eCommerce, provides a comprehensive guide to launching your online store. In this course, she walks you through every critical stage, from market research to competitor analysis. Whether you're starting from scratch or fine-tuning your business plan, this course offers a well-rounded introduction. Tracey’s extensive experience in eCommerce content creation and her knack for breaking down complex topics into digestible pieces make this course a valuable resource for beginners.

2. How to Become a Shopify Expert (From Zero to Hero!)

  • Cost: £54.99
  • Length: 6 hours
  • Instructor: Tim Sharp
  • Suitable for: Beginners
  • Suitable for: 58,000+ students so far!

Tim Sharp, an online entrepreneur since 2004, has built a successful career mastering the ins and outs of Shopify. His course is a great entry point for those looking to get to grips with the platform quickly. Tim goes beyond the basics to show how you can customize your Shopify store and optimize it for conversions. His engaging teaching style and personal experience in building multiple eCommerce businesses make this course particularly relatable and actionable for those looking to up their Shopify game.

3. Ecommerce Masters by Foundr

  • Cost: $2,997 or 4 x $797
  • Length: 9 hours
  • Instructors: Gretta Van Riel, Rob Ward, Rich Li, Chase Dimond, Nick Shackelford
  • Suitable for: Intermediates

This course is a deep dive into the world of eCommerce, led by five top-tier experts with diverse areas of expertise. Gretta Van Riel is a renowned Shopify entrepreneur who made millions through her innovative product launches. Rob Ward and Rich Li share their insights from successfully scaling eCommerce brands. Chase Dimond, an email marketing genius, and Nick Shackelford, a Facebook ads expert, offer advanced techniques for customer acquisition and engagement. This high-end, high-cost course is aimed at those who are serious about taking their eCommerce business to the next level.

4. Ecommerce Marketing Training Course: Introduction to Ecommerce Marketing

  • Cost: Free
  • Length: 52 minutes
  • Instructors: Ethan Giffin (Groove Commerce) and Anni Kim (Hubspot)
  • Suitable for: Beginners 

Ethan Giffin and Anni Kim are marketing professionals with years of experience in growing eCommerce businesses through strategic marketing techniques. This short but powerful course introduces key concepts of nurturing leads and integrating Hubspot with Shopify. Ethan’s background in search marketing and Anni’s focus on customer experience combine to offer practical advice that can be implemented immediately. It’s perfect for those short on time but eager to boost their marketing knowledge.

5. Foundations of Digital Marketing and E-commerce by Google

  • Cost: Free
  • Length: 18 hours
  • Instructor: Google employees
  • Suitable for: Beginners 

Offered by Google, this course is part of a larger professional certification program aimed at newcomers to digital marketing and eCommerce. It covers a broad range of foundational topics, making it ideal for beginners who want to ensure they’re setting up their Shopify store with a solid marketing and sales foundation. The course is delivered by employees of Google, lending credibility and an authoritative view of the digital marketing landscape.

6. Ecommerce Marketing Certification by CXL

  • Cost: $289/month
  • Length: Varies
  • Instructors: 9 expert instructors
  • Suitable for: Intermediates 

Taught by a team of marketing experts from major brands like Heineken, Crocs, and Appsumo, this course offers a more advanced approach to eCommerce marketing. With a range of modules covering topics like conversion optimization, customer retention, and paid advertising, this certification is ideal for those who already have a Shopify store but want to push it to its full potential. Each instructor brings their unique angle to the table, giving students access to a well-rounded, highly detailed marketing education.

7. Ecommerce Fundamentals by LinkedIn

  • Cost: Free with LinkedIn Learning
  • Length: 1 hour 22 minutes
  • Instructor: Patrick Rauland
  • Suitable for: Beginners

Patrick Rauland, an expert in eCommerce and product management, provides a thorough introduction to eCommerce fundamentals in this LinkedIn course. He explains different business models like dropshipping and branded stores, helping beginners figure out the best approach for them. Patrick’s in-depth understanding of both Shopify and eCommerce strategy makes this course a solid choice for those just starting out or considering different ways to launch their business.

8. Become A Certified E-Commerce Marketing Master by DigitalMarketer

  • Cost: $495
  • Length: Self-paced
  • Instructors: Scott Cunningham, Lauren Petrullo, Simon Trafford
  • Suitable for: Intermediates

This course is led by a trio of digital marketing experts, each specializing in a different facet of eCommerce. Scott Cunningham brings his experience with paid media strategies, while Lauren Petrullo focuses on PPC campaigns, and Simon Trafford specializes in scaling Shopify stores. Together, they offer a comprehensive guide to mastering eCommerce marketing, from setting up effective ad campaigns to optimizing conversions. The certification is ideal for those looking to build authority in the field or market their own Shopify stores more effectively.

With such a wide variety of courses available, there’s something here for everyone—whether you’re just starting out on Shopify or looking to fine-tune your marketing and business strategies. Investing time in one or more of these expert-led courses could provide the competitive edge you need to succeed in the world of eCommerce.