Position Overview:
We are looking for a highly creative and versatile Graphic Designer with a strong background in e-commerce, social media, and packaging design. The ideal candidate will be responsible for designing and optimizing product images, lifestyle graphics, and A+ content to enhance customer engagement and boost conversions across Amazon and Shopify listings. You will also create visually captivating social media advertisements, develop packaging designs, and ensure consistency across all marketing materials.
Key Responsibilities:
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E-commerce Design: Create and optimize product images, lifestyle graphics, and A+ content for Amazon and Shopify to increase customer engagement and conversions.
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Social Media Ads: Design static and video advertisements for platforms like Meta and TikTok to drive brand awareness and sales.
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Video Content Creation: Utilize existing content to create social video ads and mashup videos. Provide clear briefs for content creators to produce additional video assets as needed.
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Packaging Design: Develop visually appealing packaging that clearly communicates the brand and product benefits while ensuring print production feasibility.
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Brand Consistency: Maintain a cohesive look and feel across various platforms, adhering to established brand guidelines.
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Collaboration: Work closely with marketing and product sourcing teams to understand project requirements and deliver tailored design solutions.
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Trend Awareness: Stay up-to-date with design trends, industry standards, and best practices to continuously improve design quality.
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Feedback Management: Respond promptly to stakeholder feedback, making revisions as necessary to meet deadlines.
Qualifications:
- Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design tools.
- Exceptional communication skills, both written and verbal.
- Proven ability to think creatively and develop unique, out-of-the-box design solutions.
- Previous experience working with Amazon and Shopify platforms.
- Strong video editing skills, with a focus on creating ads for Meta and TikTok.
- Excellent attention to detail, with a strong sense of color, typography, and layout.
- Experience in packaging design and a thorough understanding of print production processes.