Marketing Assistant (w/ Shopify, Google Merchant Center, Google Ads experience)

JOB DETAILS

Job Title: Marketing Assistant

Location: Remote

Work Shift: AEST (between 9am-4pm)

Working Hours: 20 hours (Part-Time)

Job Description:

Our company is seeking a talented and motivated Marketing Assistant to join our team. This remote position will be based in the Philippines and will play a crucial role in supporting our marketing efforts, email campaigns, social media management, and various administrative tasks related to our e-commerce platform. We are looking for an individual who is versatile, trainable, and eager to contribute to our growing business.

Key Responsibilities:

Social Media Management:

• Create and schedule engaging content for various social media platforms, including Facebook, Tiktok, Instagram, and Twitter.
• Monitor social media accounts, respond to customer inquiries, and engage with our online community.
• Track and report on social media performance metrics to optimize strategy.

Content Creation:

• Assist in the creation of blog posts, product descriptions, and promotional materials.
• Collaborate with the marketing team to develop visual content, such as images and videos, for online and offline marketing campaigns.

Email Marketing:

• Create email marketing content calendar for 2 EDMs per week on a 30 day rolling calendar,
• Create email marketing campaigns, including creating email content and managing subscriber lists.
• Analyze email campaign results and make recommendations for improvement.
• Set up email flows for new customers and abandoned cart flows

Market Research:

• Conduct research on industry trends, competitors, and consumer behavior to inform marketing strategies.
• Compile and organize data to help make data-driven marketing decisions.

Customer Engagement:

• Collaborate with the customer support team to gather customer feedback and insights to improve marketing strategies.
• Monitor online reviews and ratings, and address customer concerns as needed.

Administrative Support:

• Provide administrative support including assisting with customer emails in the shared email inbox.

Shopify Product Management:

• Aid in the management of product listings on our Shopify platform.
• Update product descriptions, pricing, and other details as required.
• Ensure the accuracy and uniformity of product information on our e-commerce website.
• Perform SEO audits and suggested fixes to website to improve SEO
• Monitor site speed to ensure it is at industry standard

Google Merchant Center:

• Provide support in managing Google Merchant Center to ensure product compliance with Google Shopping policies.
• Upload product data feeds and optimize listings to enhance visibility and performance in Google Shopping.
• Monitor and resolve any issues related to product data, feed quality, and compliance with Google's requirements.

• Strong written and verbal communication skills.
• Proficiency in email marketing platforms, particularly Klaviyo, MailChimp.
• Proficient with e-commerce platforms, particularly Shopify.
• Proficient in Google Merchant Center and Google Ads.
• Ability to work independently and as part of a team.
• Attention to detail and a commitment to delivering high-quality work.
• Willingness to learn and adapt to new tasks and technologies.