PH Senior Front-End Developer (Shopify Expert)
Pearl WestCompany Overview
Pearl West is a leading eCommerce investment and operating group specializing in acquiring, optimizing, and scaling premium Shopify brands. Our mission is to create high-performance digital shopping experiences that increase conversions and enhance customer engagement.
At Pearl West, we don’t just tweak themes—we build custom, high-performing Shopify storefronts that are fully optimized for speed, UX, and conversions. We are looking for a Front-End Developer (Shopify Expert) who is passionate about crafting stunning, high-converting eCommerce experiences from scratch.
Role Overview
As a Front-End Developer (Shopify Expert) at Pearl West, you will be responsible for developing and optimizing custom Shopify themes with a focus on performance, animations, interactivity, and user experience. This role requires hands-on expertise in Liquid, JavaScript, advanced CSS animations, and modern UI libraries to create visually stunning and conversion-driven storefronts.
This is a full-time, remote/hybrid/in-office position where you will collaborate with designers, marketers, and developers to bring exceptional eCommerce experiences to life.
Key Responsibilities
✅ Custom Shopify Theme Development – Build and optimize Shopify themes from scratch using Liquid, JavaScript, and CSS for maximum performance and interactivity.
✅ Advanced UI & Animations – Implement GSAP, ScrollMagic, CSS animations, and other interactive libraries to enhance user engagement.
✅ Performance Optimization – Ensure all storefronts meet Google Core Web Vitals and maintain a 90+ PageSpeed score.
✅ A/B Testing & CRO – Develop and execute front-end A/B tests to improve user experience and conversion rates.
✅ Collaboration & Implementation – Work closely with designers and marketers to translate UI/UX mockups into pixel-perfect implementations.
✅ Bug Fixing & Maintenance – Identify and resolve UI/UX issues within 24-48 hours while ensuring smooth performance across all browsers and devices.
Key Performance Indicators (KPIs)
📌 Conversion Rate Growth – Improve store conversion rates by 5-15% within 3-6 months.
📌 Bug Resolution Time – Resolve UI/UX issues within 24-48 hours.
📌 Pixel-Perfect Implementation – Ensure 99% adherence to design mockups.
📌 A/B Testing Success – Implement and track 5-10 A/B tests per quarter to optimize UX/UI.
Success Benchmarks (30-60-90 Days)
First 30 Days
✅ Complete onboarding and review Pearl West’s Shopify storefronts and brand guidelines.
✅ Audit existing front-end implementations and propose performance and UI/UX enhancements.
✅ Develop and deploy a small-scale custom UI feature to demonstrate expertise.
First 60 Days
✅ Implement performance optimizations to improve site speed and mobile experience.
✅ Develop a fully custom landing page or product page redesign using best front-end practices.
✅ Collaborate with the design team to ensure brand consistency and high-quality UX.
First 90 Days
✅ Successfully launch an A/B-tested front-end improvement that boosts conversions or engagement by 5-15%.
✅ Establish a front-end component library for scalable design and development.
✅ Conduct a post-launch UI/UX performance review and optimize based on analytics.
Required Skills & Qualifications
Must-Have Skills:
✔ Animation & Interactive UI – Strong experience with CSS animations, GSAP, ScrollMagic, and other UI animation libraries.
✔ Performance Optimization – Deep understanding of Google Core Web Vitals, Shopify site speed best practices, and SEO performance techniques.
✔ Conversion Rate Optimization (CRO) – Experience in A/B testing, heatmaps, and user behavior tracking to improve UX/UI.
✔ JavaScript Frameworks (Preferred) – Experience with React, Vue.js, or Alpine.js for interactive Shopify components.
✔ Mobile & Cross-Browser Compatibility – Ability to ensure pixel-perfect rendering on all devices and browsers.
Nice-to-Have Skills:
✔ Familiarity with CI/CD workflows, Git version control, and deployment pipelines.
✔ Understanding of WCAG accessibility standards and ADA compliance for web design.
Who Should Apply?
✅ Apply if you:
✔ Have advanced Shopify front-end development skills and can code themes from scratch.
✔ Have experience with custom UI/UX implementations, animations, and performance optimization.
✔ Can explain exactly what you built in past Shopify projects (not just modified themes).
🚫 Do not apply if:
✘ You only have experience using Shopify’s default themes or page builders.
✘ You cannot showcase your Shopify front-end work with specific details.
Why Join Pearl West?
🚀 Career Growth – Work on top-tier Shopify brands and expand your front-end expertise.
🖥 Flexible Work Setup – Work remotely, hybrid, or in-office.
💰 Competitive Compensation – Salary TBD based on experience + performance-based bonuses.
Compensation & Benefits
💰 Bonus/Commission Structure: Performance-based bonuses available
🏠 Work Arrangement: Remote/Hybrid/In-Office
🩺 Health & Wellness Benefits: Medical, dental, vision, mental health support
✨ Additional Perks: Flexible PTO, company retreats, learning stipends
Application Process
- Submit your application – Send your resume and professional profile (LinkedIn, personal website, GitHub).
- Short Survey – Complete a brief survey about your front-end development expertise.
- Initial Screening Call – A conversation with our HR team to discuss your experience.
- Final Interview – Meet with the hiring manager and development team.
- Technical Assessment – Complete a Shopify front-end coding challenge.
We look forward to seeing your Shopify front-end work and UI/UX expertise! 🚀