SEO Specialist with E-Commerce Expertise (Shopify) for a Beauty and Cosmetic Company in the US (Home Based Part Time)

The company is seeking a skilled and motivated Virtual Assistant to join their team, with a strong focus on driving sales and enhancing marketing strategies. The ideal candidate must have a deep understanding of the beauty and cosmetics industry, combined with exceptional SEO writing skills and technical expertise in e-commerce platforms.

Key Responsibilities include:

• SEO Writing & Optimization: Create and optimize product descriptions, blog content, and landing pages to improve organic search rankings and drive traffic.

• Shopify Website Management: Handle Shopify coding tasks, including template adjustments, product page customization, and ensuring seamless user experience.

• Google Search Console & Indexing: Monitor website performance, resolve indexing issues, and improve website visibility using Google Console tools.

• Ahrefs & Keyword Strategy: Utilize Ahrefs to analyze backlinks, keyword performance, and competition, recommending strategies to improve rankings and visibility.

• Content Strategy: Collaborate with the team to develop new content ideas that resonate with beauty and cosmetics audiences, driving both organic and paid traffic.

• Sales Optimization: Provide insights and strategies to optimize conversion rates on Shopify, increase customer engagement, and drive overall sales.

• Marketing Support: Assist in the planning and execution of digital marketing campaigns, including email marketing, social media, and influencer collaborations.