Shopify Webmaster

About Us

Anne Mulaire is a sustainable fashion brand located in Winnipeg deeply rooted in Métis heritage, craftsmanship, and circularity. We are looking for an experienced Shopify Expert to optimize our e-commerce platform, drive conversion rates, and maintain an engaging, high-performing online store.

Role Overview

As our Shopify Webmaster (Subcontractor), you will be responsible for improving our online conversion rate from 1.5% to 2.5%, ensuring a seamless shopping experience, and regularly updating our product catalog. You’ll collaborate with our marketing and operations teams to implement data-driven solutions and enhance website performance.

Key Responsibilities

• Conversion Rate Optimization (CRO): Identify and implement strategies to increase conversion rates through A/B testing, UX/UI improvements, and performance optimizations.
• Product Management: Upload and manage new products, ensuring accurate descriptions, pricing, and high-quality images.
• SEO & Performance Optimization: Improve site speed, metadata, and content to enhance search rankings and user experience.
• Website Maintenance & Troubleshooting: Monitor for bugs, broken links, and technical issues, ensuring a smooth user journey.
• App & Integration Management: Implement and optimize Shopify apps for enhanced functionality (e.g., reviews, loyalty programs, and checkout optimization).
• Analytics & Reporting: Use Shopify Analytics and Google Analytics to track performance, identify trends, and report findings.
• UX/UI Enhancements: Optimize navigation, checkout flow, and mobile responsiveness to boost engagement and conversions.
• Collaboration: Work with marketing and design teams to ensure a consistent brand experience across digital channels.

Hours & Availability

• Estimated 10-20 hours per week (flexible based on workload).
• Availability to address urgent website issues promptly.
• Open to regular check-ins or meetings as needed.

Qualifications

• Proven experience managing and optimizing Shopify stores.
• Strong knowledge of Shopify Liquid, HTML, CSS, and JavaScript.
• Experience with conversion rate optimization and A/B testing.
• Familiarity with SEO best practices and Shopify app integrations.
• Ability to analyze data and implement data-driven improvements.
• Strong problem-solving skills and attention to detail.

Nice-to-Have

• Experience with Klaviyo, Google Tag Manager, or Shopify Flow automation.
• Background in sustainable or ethical fashion.

How to apply:

Click the application link and submit your name, contact information, cover letter and resume. Include a portfolio if you have one. Please include the following information in your cover letter:

1. What Shopify stores have you worked on, and what specific improvements did you make to increase conversions?
2. What strategies do you use for conversion rate optimization (CRO)? Can you share an example of a successful change you implemented?
3. How do you approach SEO for a Shopify store, and what tools do you use?
4. What are the biggest challenges you’ve faced in Shopify development, and how did you solve them?
5. What Shopify apps or integrations have you worked with that have significantly improved store performance?
6. What are your rates and availability as a subcontractor?

Anne Mulaire is an equal opportunity employer. We strive to make employment decisions at every point of the employment, from application to termination, based on merit. We want to have the most qualified person in every position. In addition, we believe an equitable, diverse and inclusive workplace is one where all workers, whatever their gender, race, ethnicity, national origin, age, sexual orientation or identity, religion, education or disability, feel valued, included, and respected.